Thursday, May 13, 2010
MAC To The Beach (Launches May 27) Info & Swatches (PLUS rant)
I have something to admit.. Ok, I don't love MAC and I'm sort of a MAC newbie (2 years or so of extensive MAC.) (I can just hear the OMGs and see the jaws drop.) ..It's more like, I just almost really like MAC. I asked my boyfriend what my favorite makeup brand was a few weeks ago and he's like, "Oh it's MAC." WRONG!!!! How could he not know that I love NARS, LORAC, and Smashbox the most?? Anyways, the reason I never bought lots of MAC before that was because I never found their formulas to be special. I was eventually drawn in by their collections and wide range of colors though.
I have to say that MAC does a terrific job with their marketing. Look at their ads and all the promoting they do when a collection comes out. You notice that buzz that does around everytime there's a new super hot MAC collection?? Yea, great marketing. Ok now onto my gripes..
I feel like To The Beach is offering products I've already seen before -whether it's from MAC or other brands. At first glimpse, the products seem amazing but take a closer look and you'll probably realize that you have a majority of the products in your collection already. Don't get me wrong, I love bronzers and pale/beachy lippies but I'm over stocking up on products that I already have 4254500329 dupes of. Oh and what's with the bag?? It's not even that cute. Maybe it's nice for the beach but that's it and nearly $50 for it?? I think not.
The next thing is that I've been avoiding MAC in general. The main reason I even buy MAC is for their lipsticks. Their lipsticks. They have a huge variety and that stands out from other brands. They offer tons of different finishes, colors, etc. and I love that but what's the use if I can't even wear my MAC lippies? Every single MAC formula dries out my lips. Every formula looks cakey when I put it on and it takes a ton of work just to make my lips look decent. This may not be the case with others but for me, I already have dry lips to begin with so anything else that takes away more moisture is a definite no no. It's basically like spend $14 on one MAC lippie that will dry my lips out and make them look bad or spend $25 on Shiseido for something I'll have no problem using every day and with add moisture to my lips. Hmm.. what to do.
What about their other products? I've always tried buying lipglasses/plushglasses/dazzleglasses in the past and they end up never being used. I don't like MAC lipgloss and I've just about given up. I don't like the sticky texture and I don't like the way they suck the moisture out of my poor lips. BUT, the colors are sometimes so gorgeous that I give in and I love the look of Dazzleglass. Luckily, I've found a replacement. And then there's MAC liners.. I have no issues with their Fluidline but pretty much every one of their pencil liners (with the exception of Pearlglides) never lasts more than and hour or 2 for me. Why can't they make Pearlglides permanent? They're popular and people love them -I guess they just want us to hoard them when they come out in future collections. Then there's MAC face products: foundations, blushes, whatever. I don't like their foundation and think it sucks. The blushes are so so but I do like their beauty powders. Their eyeshadows are nice but I don't think they're better than NARS, Smashbox, LORAC, and many other wonderful brands offered at Sephora.
Now what do I love about MAC? I love the MAC Pro store and I like that their products over there are different from the "normal" MAC products. I love Lipmixes and all the different mixing mediums that they offer. I just really love the multi-purpose products in general.. their Chromacake and Paint Stick is pretty awesome. If you have access to a MAC Pro store, I urge you to go. It's an art jungle gym and it doesn't even matter if you're not into makeup -it's more art than "basic makeup." I also love that MAC pretty much hands out new collections like Jehova's Witnesses pamphlets. It's insane! A new collection practically every week or 2?? I know it's overwhelming at times but I like the idea that if you don't like anything from one collection, you can just wait another week or 2 for a new collection. Other brands offer new collections like every season so that's a huge reason MAC has such a strong fanbase.
The main reasons I buy MAC are simple: the PRO products, color variety, new collections (they have some really nice LE products), and low price. I know MAC's not exactly "low" but compared to other high-end brands, it's fairly cheap but like I've said, I don't know if that's a good thing. I'm not sure if it's better to go with the low price and so so MAC formula or to just buy something higher priced and get excellent. Your thoughts? That's enough ranting for the day.. here are some To The Beach info and pics although you've probably seen it 1000 times by now. =)