Monday, August 16, 2010

Rodarte UPDATE: MAC Drops Rodarte Collection

I know I've written way too many posts on the whole "MAC & Rodarte" issue (here, here, & here) but I thought it was important to spread word that MAC is officially dropping the collection altogether (I first heard about this after reading this post on Of Face and Fingers.) I was very happy with MAC's previous decision to donate all the proceeds and while I'm happy that they're not putting out this collection anymore, I'm wondering, "Well, how much will they even donate now?" Knowing how MAC collections are, I'm pretty sure a lot of money would've been made through this collection -especially since it would've been for a great cause.
 Here's the post from Facebook:
 M·A·C Decides Not to Ship M·A·C Rodarte Makeup Collection Out of Respect for Women & Girls of Juárez and their Families
by MAC Cosmetics on Monday, August 16, 2010 at 5:27pm
This decision will not impact M·A·C 's commitment to donate all of its projected profits from the collection to benefit the women and girls of Juarez.

Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.

M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue.

I really just hope that MAC will still be donating a reasonable amount. I don't mean to sound cynical either but are they pulling the collection so that they don't have to donate that huge sum of money that they'd make from the collection? Or are they doing it because the collection just was very poor taste from the beginning? Like Of Face and Fingers, I'm also wondering what's going to happen to all those products that have already been made. Will they just throw it out or will they repackage them for a future collection(s) -one in which they can keep all the profits for themselves?

I really don't know what to make of this because I don't know the answer to these questions. The whole collection should've never been made in the first place (at least in this manner) but at least it got peoples' attention -which garnered support for the situation in Juarez. I just hope that these women -and all the people living in Juarez for that matter, can someday just live in peace.


  1. I really agree with your last paragraph, especially- I think it made people more aware of the whole thing. I'll be honest that I really didn't know what was happening in Juarez, I just knew there was abuse/violence going on. All this uproar about the MAC collection was a good way to find out lots of detail about it in an easier-to-read way than reading a news article.
    I'm glad they are pulling the collection! I don't know if I could have bought anything from it, even though I thought the pictures of it looked nice.

  2. At least I won't be tempted to buy anything! I think that MAC is handling this pretty well, considering Rodarte hasn't shown any remorse at all.

  3. so wait.. not shipping it.. you can't buy it at all? I don't get it.

  4. Why are they dropping the collection?they decided to donate the profits to people of juarez which was a good decision they could have collected a lot of money for donation but now who knows how much they will donate and you are right may be they will repackage and change the names of products for future collection .I am not happy with their decision .

  5. @ Steph.. I didn't know about the situation in Juarez either and appreciated the fact that I actually learned about what was going on. However, I didn't like the way that MAC and Rodarte exploited the situation. I'm happy that they're pulling the collection too but I'm just worried that they won't be donating as much now.

    @ PoorCollegeStudent.. I agree! I feel like all of this has been MAC apologizing and being remorseful -not Rodarte.

    @ Justine.. They're no longer putting that MAC for Rodarte collection out -so we can't buy it UNLESS they plan on repackaging everything and putting it out with another collection.. which I personally would not like.

    @ Alvira.. We're on the same page. I too was confused about this. I was so happy that they decided to donate 100% of the proceeds but now I'm worried about how much they'll donate -it could be LESS which would really feel like a total let down. I am happy that they're pulling the collection (because I was opposed to it from the beginning) BUT I would NOT be happy if they were doing this only so they wouldn't have to donate more money.

    I hope that they plan to donate around the same amount that they would've made from the collection/around the amount they make from any big collection. Hopefully they'll update us on the actual amount that they will be donating.

  6. I really hope that they donate the FULL amount that they would have made :/ x

  7. wow so much money wasted just because of bad marketing! it's good that MAC is doing stuff to help out the women in Mexico now

  8. @ Ariel.. I really hope so too -that's what I'm worried about.

    @ Pop Champagne.. YEA you're definitely right about that. They really didn't think everything out -and it all pretty much exploded in their faces.